(Yep - even the fancy-looking one you probably dropped some decent cash on…)
You’re probably a decent sales person…right?
BUT - your site isn’t. :(
Even if you’re good at generating traffic, once you push them to the “anti-sales department” (A.K.A. - your site) and they leave, that’s it…
They’re gone (along with your chances of turning them into a customer).
That’s because BLOGS AND WEBSITES AREN'T DESIGNED TO SELL.
It provides some great FREE content (like a brochure) without any strong guidance or buttons telling them where to go next. Or, even if you do have strong calls to action on your site, there are just too many possible choices of where they could click.
If they don’t know where to go, they’ll leave your site, and you have NO way to follow up with them.